Uptake of social media in helicopter aviation - first impressions

Having thrown myself back into this blog, and as part of that set up a dedicated Light on the Skids Twitter feed, I've found that adoption of social media in the helicopter industry seems a bit patchy.
Just looking use of Twitter by the manufacturers, only Eurocopter and Sikorsky have good, active Twitter feeds with links to them on their home page.

Bell Helicopter is there but no link on the homepage, MD Helicopters is there but is not active (although CEO Lynn Tilton is) and I can't find Robinson, Enstrom or Agusta Westland.

There was a ray of hope though from the grass roots of the industry - within hours of setting up my Light on the Skids Twitter feed I was followed by Mick Cullen of Aeropower, an operator in Australia. He agreed with me on the patchy take-up of social media in the rotary-wing world, but added that he has incorporated social media into flight training. He said: "We are starting a program with our students and building their personal branding on Twitter, Facebook and LinkedIn from their first flight. If it can help them network and land that first helicopter job quickly out of training then we’ve done our job."

If I get to Farnborough Airshow next week I'll do a little more research.

Comments

[TJ]

Just found your blog. Love the name Light on the Skids too, very cool. Interesting stuff on here. Keep it up, don't get discouraged. I have trouble getting people to my blog maybe I'll try twitter also. But anyways, nice blog.